How to find private practices that are growing and need better software.
Independent practices rarely announce that they are shopping for software, but they do advertise for staff, add locations and change owners. In a recent 14-day build, 300 job posts came down to 30 practices worth calling, each with a sourced phone number.
From a 14-day build in October 2026.
Where the evidence is published.
Each one points to independent clinics and private practices with a dated, specific reason to reach out.
- 1
Front-desk and clinical hiring
A practice adding office or clinical staff is handling more patients. Ads that state growth or an expansion plan were the strongest.
Where to look Job boards, read one posting at a time
- 2
A new location or a new owner
A second site or a change of ownership is when existing tools get questioned.
Where to look Local news, chamber of commerce announcements, practice location pages
- 3
A new practice registration
A registration is the earliest public record of a practice. We tested this one and kept it as a secondary list.
Where to look US NPI Registry
What we found when we ran this.
- 300job posts collected, from 228 employer names
- 60practices shortlisted after reading 100 job pages
- 30selected, all with a sourced practice phone number
- 3 of 4practices reached by phone in the first sample
What worked and what didn’t
- Growth wording in the ad was the best single clue, and 11 of the final 30 had it.
- Brand-new practices were weaker than expected, because many had already chosen their software.
- Billing-only job ads were a weak signal.
- Major job boards and practice-for-sale listings were mostly blocked or anonymised, so plan for gaps.
Doing this yourself? Follow our step-by-step method for finding leads from public data.
What your team receives.
- The companyName, website, size and market, checked by hand.
- The evidenceThe public source and date behind the need, linked so you can quote it.
- The personThe decision maker for your product, with LinkedIn and email where available.
- The formatA weekly CSV, CRM-ready records or a dashboard. We agree on it together.
Questions buyers ask.
How do I find private practices that are growing?
Search job boards for front-desk, office-manager and clinical roles in the specialties you sell to, then read each ad. Keep practices that mention growth, a new location or rising patient numbers, and remove hospital groups and staffing agencies.
Is a new practice registration a good signal for practice software?
It is useful but weaker than it looks. In our work, many new practices had already chosen their software by the time they appeared in a registry. Growing practices under staffing strain were a better place to start.
Can I do this myself?
Yes, and the sources are free. The time goes on reading each posting, removing chains and agencies, and finding a direct number. In our build it took roughly three job pages read for every practice selected.
Rather not do this yourself?
We test the sources on a real sample before setting a cadence.